47 Brings Heritage Headwear To Soho With New London Store

Boston-born sports-lifestyle brand 47 is expanding its European footprint with a new retail pop-up in the heart of Londons Soho.The new brick-and-mortar destination follows the brands global "Father of All Dad Hats" campaign, merging its athletic heritage with contemporary streetwear. Keeping in line with the heritage architecture of the neighborhood, the facade is dressed in a deep forest green, flowing into a wood interior that continues the theme, while the walls bring a pop of color ...